"Who's That Girl" is the September Lookbook sneak peak of this fall's Free People's store line. I just received this catalog in the mail a couple of days ago and I realized that not one image in the catalog was of a normal sized body type that reflected the "real" world. I realized the model appeared to be thinner than most of the models Free People typically feature. Advertising extremely skinny girls just sends the wrong idea to the targeted audience, especially teenagers in this generation that are experiencing many eating disorders. What I also realized is that the photos in the catalog make you believe that by shopping at their store and wearing their apparel you are living a specific lifestyle and are welcomed in a special cult. "Free People" are setting a bad image to their line with the photos having Kate Moss as their inspiration. Even though Kate Moss is known to be one of the best supermodels in the world and having a very successful line,she still has a very bad reputation with abusing drugs in order to keep her body in shape. Martha Fox, the model in the photo shoot clearly is posing like Kate Moss wearing the same style and having the same "heroine chic" look that Kate Moss is known for. Brand personality is very important for customers and I believe in influencing the good rather than bad through products and trying to help people rather than take them down the wrong road.
Models: Martha Hunt and Danny Fox
Photographer: Guy Aroch
Hair: James Rowe
Make-up: Ayumi
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